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BACP Business Workshop Webinars

The Department of Business Affairs and Consumer Protection (BACP) offers free business education workshops or webinars every Wednesday afternoon and Friday morning. Due to COVID-19, all programs are currently being offered as webinars. Topics include business licensing, operations, financial resources, marketing, and more. Programs are free and open to the public and taught by industry professionals, not-for-profit agencies, and government agencies.

Digital Marketing Basics

Wednesday, 3/31 Webinar at 3:00 PM

Presented by Score Chicago

Digital marketing allows small businesses to compete with a much smaller advertising budget. Discover the potential of digital marketing in 2021 where we work through the basics of advertising vs organic results, how to get started, which marketing platform is right for you, and a complete beginner's guide to SEO.

Topics include:

  • Digital Marketing Overview and Trends in 2021

  • Advertising Platforms and Which One is Right for You

  • Search Engine Optimization

  • Advertising vs SEO

  • What to Watch Out For

Attendees will learn how to create a structured digital marketing plan, identify the correct measures to set objectives, and evaluate digital marketing as well as understand and follow the practical success factors to improve results from digital marketing.

Please email with any webinar questions.


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