Business Education Workshop Webinars
The Department of Business Affairs and Consumer Protection (BACP) offers free business education workshops or webinars every Wednesday afternoon and Friday morning. Due to COVID-19, all programs are currently being offered as webinars. Topics include business licensing, operations, financial resources, marketing, and more. Programs are free and open to the public and taught by industry professionals, not-for-profit agencies, and government agencies.
Recognizing and Protecting Your Company’s Trademarks, Patents, Trade Secrets, and Copyrights
Friday, 3/19 Webinar at 9:30 AM
Presented by Patrick J. Smith, Partner, registered patent attorney at Greer, Burns & Crain, Ltd.
Learn the basic differences between copyrights, trademarks, patents, and trade secrets and the assets they protect. Knowing the differences will help you to take the right steps and make the right decisions to protect your company’s intellectual property assets.
BACP Business Education Workshop Webinar: How to Open a Concession at O'Hare and Midway International Airports
Wednesday, 3/24 Webinar at 3:00 PM
Presented by the Chicago Department of Aviation - Concessions Department and Unison Retail Management
Are you interested in operating a restaurant or retail shop at O'Hare or Midway International Airport, but don't know where to begin? Come and learn about the Request for Proposals (RFP) process and how to operate a business at the airport.
This workshop also provides an overview of the O'Hare, and Midway airport current Concessions programs, the Disadvantaged Business Enterprise (ACDBE) program, and the O'Hare 21 future expansion. Lastly, they will provide you with all the resources you will need to get started.
Digital Marketing Basics
Wednesday, 3/31 Webinar at 3:00 PM
Presented by Score Chicago
Digital marketing allows small businesses to compete with a much smaller advertising budget. Discover the potential of digital marketing in 2021 where we work through the basics of advertising vs organic results, how to get started, which marketing platform is right for you, and a complete beginner's guide to SEO.
1.Digital Marketing Overview and Trends in 2021
2.Advertising Platforms and Which One is Right for You
3.Search Engine Optimization
4. Advertising vs SEO
5.What to Watch Out For
Attendees will learn how to create a structured digital marketing plan, identify the correct measures to set objectives, and evaluate digital marketing as well as understand and follow the practical success factors to improve results from digital marketing.
Please email BACPoutreach@cityofchicago.org with any webinar questions.