We Are All One Home Team
As part of the latest effort to stop the spread of COVID-19 in Chicago, Mayor Lori E. Lightfoot and Chicago's sports teams are launching the "We Are All One Home Team" campaign to encourage the city’s youth and young adults to wear masks, practice social distancing and follow the latest public health guidelines to keep themselves and their families safe and healthy. Teaming up with the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, and White Sox – this new campaign centers around the influence of sports teams, their players, and mascots to unify people across the city and work together as one home team against COVID-19. Kicking off this week, this new integrated initiative will utilize digital and out-of-home billboards around Chicago, social media channels, and additional supporting elements to reiterate the importance of the latest public health guidelines in our city. As part of an on-the-ground marketing campaign, the City will deploy street teams of young adults to hot spot areas across Chicago such as bars, restaurants, parks, and more to educate and remind their peers about safe COVID-19 practices. Using the “We Are All One Home Team” as the overarching brand, the street teams will distribute face masks, hand sanitizer, buttons, and flyers to promote social distancing and mask adherence. Residents are encouraged to participate in the campaign by posting and sharing photos of their masks on social media with #WeAreAllOneTeam.